Midlands-based weighing company embarks on a new chapter with exciting rebrand

In a significant move that marks a brand-new chapter, Midlands-based weighing business, Coventry Scale Company has changed its name to WOMAG Weighing Limited (WOMAG). With a long and proud history spanning five decades, the company has evolved into an innovation-led weighing business, and the rebranding reflects its vision for the future.

Director, Tom Marren, commented: “We’re incredibly proud of what we have achieved as Coventry Scale Company - we’ve seen our business grow over many years. However, as we’ve transformed, it’s become clear that we need a new identity that better reflects how we’re meeting the changing needs of our customers, and how we operate as a business, both today and in the future.

“Our new name represents how we’re using technology to ensure precision, accuracy, and quality across all our services and products, how we’re working as a trusted weighing partner for our customers and suppliers alike, and how we’re driving innovation within the weighing industry. Our new identity reflects our vision for the future and paves the way for the next phase of our exciting journey.”  

While the company name is changing, all core elements of the company will remain the same – WOMAG will have the same team of brilliant people and all the knowledge and expertise they’ve built over 50 years in the industry. Plus, as WOMAG, they’ll continue to work with suppliers and customers to deliver an excellent service, every day.

Tom added, "This is a really exciting time for our business and we’re looking forward to working with all our customers and suppliers under our new name. As WOMAG, we’ll continue to deliver a tailored and personalised service that brings added value for every one of our customers, which is underpinned by years of experience and driven by the latest innovation and technologies.”

While the company transitions to its new name, customers can still view and buy from the full range of weighing products on Coventry Scale Company's website. A new e-commerce site will be available on this website soon.  

A long and proud history – a modern, bright future.